Calepino News

Calepino in New-York

Since Calepino was launched, the pocketbooks won a considerable success outside of France. The international orders must be at least 20/30%, and the notebooks had been sent in more than thirty countries now.

But in recent weeks, more and more stores outside the country have also shown interest in the distribution. So, after Belgium, the UK, it is the turn of the United States to host Calepino. And it happens to start in New York in the beautiful Bookstore-Cafe McNally Jackson, located in Manhattan at 52 Prince Street between Lafayette and Mulberry. Beautiful independent bookstore… here are some pictures.

 

Photos by Maggie Soloday
 

And in a few days, more stores which start distributing Calepino in the US will be announced, in Washington DC and Dallas. But also one in Ireland and in Japan (Tokyo)…stay tuned.

 

January without winter sales

24 hours before the non-winter-sales

In few hours it will be the winter sales in France.
But, as the Calepino products are always in stock in the shop, 
there will be no winter sales. It’s like that.

To compensate, this is still an offer that should please you.

For 24 hours only. Order any item in the shop
and receive a free pack of 3 notebooks.
No code. No minimum. No password.
If you buy something, you are eligible.
If you have a preference on the type of book,
enter it during the order process. Otherwise it will be surprise.

This offer is valid from now until tomorrow Tuesday, January 10, 6.00 pm (French time).
+ Goodies for those who order within 12 hours.
And since there will be no winter sales in the following days ….

Calepino in 2012

Here we go again, 2012 has arrived and I found the office earlier this week to prepare orders and consider new products for Calepino.

Before telling more about it, I wish you a wonderful year ! Thank you to you who read this blog, thank you for trusting in Calepino to provide you with notebooks … Thanks to all the early adopters, thanks to the shops that distributes the pocket books, people working on the manufacture, girls from Lili & Tote, thanks to Jenn and Mike and tanks to my family.

So far everything goes perfectly, orders are beyond my expectations, Calepino was sold in fifteen countries, and of course it allows me to start working on what’s new in 2012 with less stress but with very full days anyway (I wont’t complain about this ;).

First of all, much of the stock was sold out in two months … So I went to the print factory this morning to plan the second draft in the coming weeks. So do not worry I will be able to ship any order for the coming weeks. The same goes for pencils that will be produced again this week.

I also took the opportunity to present my new ideas, my desires and test the waters on the feasibility. Results in a few days.

I really want to quickly propose a larger notebook (it was a request that is often returned). It will a journal or a pad, with a wire or not, elastic or not, ribbon or not … nothing is completely decided yet, but it is on track ..And I have little idea on what will make it a very unique and practical item. But if you have any preferences (size, binding, inside …) please leave your comment. 

A diary may also be in preparation .. More info in the coming months.

Regarding accessories, after several discussions with users of Calepino, the pencil sharpener was often mentioned. I am in contact with a manufacturer in Germany …. To be continued anyway, but I have in hand a very nice model for good price and manufactured in Europe.

comes with newsOtherwise, if you have not registered yet to the mailing list, consider it soon .. (it’s on top of the site) as there will be some surprises at the beginning of the year!

 

Already December ?

 

We are already in December. Calepino is on track and I did not see the time passing.

Before Christmas rush orders, I take the time to make a small feedback of these 35 days passed.  All lights are green. Some figures: 

  • Already more than 25,000 visitors on the the shop, from 140 countries, 22% France, 19% of the United States.
  • The Panoplie (Toolbox) is the best selling item and the average basket is around 44 € (not bad!).
  • And it is the Friday 25th (Black Friday 25%) which was the most important day in terms of orders (I promise that in 2012 I’ll reiterate this kind of promotion).

On the positive news, there are 6 stores in France, which already offer Calepino, and contacts are underway in the Netherlands, the United States and the United-Kingdom. Other countries or cities interested?  

In short, it’s all very reassuring. I was a bit stressed before the launch. Very pleased that a simple product made in France can find its way gradually.

My hope is that all first purchasers of Calepino are satisfied. Feel free to send me your comments, make suggestions or product ideas. I feel like that this brand can evolve also according to your desires and needs. 

For December, here are the goals I set : 

  • Try to be somewhat more effective in picking .. it takes me a lot of time every day. I must say that is each set of three books are packed manually in box before preparing the shipping packages (see photo) … Artisanal to the end 🙂 
  • Prepare a nice pack for the holidays. A little fluff, yes I know … but it will be soon on the site with beautiful pictures of my favorite photographers. 
  • Start a new item, to be available in January / February. Sales of the first month will be used to work on it. 
  • To make smiling a little more the people from the post office that I see everyday. 
Come on, a little more more books to put in boxes and it’s the weekend:)

The following day

That’s it. The Black Friday is gone.

Lots of orders, nice messages and a full day preparing the parcels. Thanks to the ones that have participated to this day, and I think I will reorganize it next year.

Many of you have ordered the Panoplie, even several Panoplies. Therefore I’m starting to think that I may have to modify this to add a new product for it. Still keeping the same materials and producing localy. The launch, the stock and the website have took a lot of the ressources. So I’ll go step by step, and will try to create this new Calepino product for the beginning of 2012, concentrating on the quality and affordable price. To be continued.

Until this, and because many of you sent comments regarding the quality of the drawing that was used for the BlackFriday, on a Calepino N°2, on the homepage. MOON, the graphic designer who did this illustration,  made me a nice surprise by taking some pictures of each steps of this creation. So, to end November with a nice touch, here is his beautiful gift in 12 pictures. Enjoy !

 More illustrations from MOON on his website :  www.mxtr.org

…

MOON’s portfolio on his website : www.mxtr.org

The 25th, 25% discount for 25 hours

 

This Friday, 25th of November, we’ll be exactly one month before Christmas
At this occasion and to celebrate Black Friday,
for one day only,
buy anything from the Calepino and get 25% discount.

 
No promo code. No coupon. No minimum order.
The discount is automatic for 25 hours.
You dont even have to know about this offer.
When you buy something on this friday you got the discount.

This is the last offer of the year.
It starts at 8am (UTC/GMT +1, Paris time) and ends at 9am on Saturday.
One day only.
For the ones that haven’t started yet to purchase their Chrismas gifts,
that might be the day…

25 – 25 – 25


 

Friday 25th November …

1 month before Xmas …

Black Friday …

Calepino event…

One day only …

Calepino @ FrenchTrotters + La Belle Echoppe

As you may have seen on the page “Points de vente“, you may now find Calepino in two new shops in Paris.

These are the two concept-stores FRENCHTROTTERS created by Carole and Clarent, two fashion addits always looking for the last art and fashion trends :

  • Bastille area, 30 rue de Charonne, Paris 11th
  • Marais area, 116 rue Vieille du Temple, Paris 3rd

Apart from Calepino, at FrenchTrotters, you will find around 50 brands from the men’s fashion universe, accessories and publications. 

…

 

Since 2011, FrenchTrotters has partnered with the blog Redingote to create the eshop called La Belle Echoppe. A beautiful showcase for french made products. A web site that combines a “made in France” market selection to a quality editorial content that focuses on skills, and take the reader behind the scenes of french brands.

Calepino is showcased alongside Bleu de Chauffe bags, basques espadrilles Don Quichosse, Le Minor Breton shirts, L’atelier de la Licorne horn combs and shoehorns or Institut très Bien eaux de Cologne

 

 

Birds from Marion

 

Picture sent by a Calepino user with nice message  :

“Merci Calepino. Parce que rien de mieux que de la plume sur un beau papier comme le votre! Marion”

“Thanks Calepino. Because nothing is better than a fountain pen on a beautiful paper like yours! Marion”

Behind the scene (part3) : Shapes and cuts

Third and last photo report of the CALEPINO creation process at the printing factory. This time we look at the machines and cutting-dies.

Photos from Souenellen & Moon.

Third part : Shapes and cuts